About Laura

Responsible for:

• Producing proposals to encourage potential advertisers to place revenue (contribution) with Kuoni
• Selling to tourist boards, hotel groups and luxury brands
• Developing advertising and sponsorship opportunities Generating revenue across print, digital and events
• Supporting the partnerships manager in producing proposals, invoicing, tracking and measuring success providing proof of activity
• Providing accurate pipeline forecasting of secured revenue and likely revenue

A little bit more about Laura…

Integral to a root and branch review of existing processes including recommending new process implementation that made the advertising (contribution) process at Kuoni more efficient The whole process enabled a 70% uplift in advertising revenue

Attended trade shows in London and Berlin to talk and negotiate with prospective advertisers (tourist boards and hotels)

Part of the successful team that won  the ‘Travel Marketing Team of the Year’ according to the Chartered Institute of Marketing

Keen to build professional relationships with all those around her

https://www.linkedin.com/in/laura-mclay-782621186/