About Lucette

Responsible for:

• Ensuring effective co-ordination of marketing campaigns to retail staff on a national and local level
• Working closely with the Retail Marketing Senior Executive to provide all necessary information on marketing activity in order to fully communicate and co-ordinate training, incentives etc within time scales  
• Producing  a toolkit of activity to support stores to drive footfall while providing  guidelines to stores on do’s and don’ts in accordance with brand guidelines
• Consulting with senior managers and creating a structured plan across the year to communicate key messages to customers through all marketing channels including POS
• Supporting store managers and liaising with marketing and external suppliers arranging store events
• Communication of all national/local marketing campaigns and tactical activity and coordination with training, incentives and targets
• Acting as the central point for all local marketing requests from stores and provide briefs to the central Marketing team in order to respond effectively to local store needs
• Working closely with PR to promote store events and highlight local promotions
• Provide Retail Management with regular local competitor insight and recommendations based on market trends

A little bit more about Lucette…

8 years experience as Retail Operations Executive prior to her Retail Marketing Communications role

Outstanding organisational skills; planned all retail conferences and events both in UK and overseas

Reviewed and executed a new retail marketing communications strategy for the business

Collated, edited and distributed internal weekly sales and operations communications

Supported and co-ordinated many high profile marketing projects and events alongside side key brand partners

Pivotal role in creating a new wedding fair strategy for the business

https://www.linkedin.com/in/lucette-funnell-a1455a112/