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Michelle Tomlinson

Commercial & Retail Marketing Senior Manager

Trade & Retail Sales Support

Length of service
Over 13.5 years


About Michelle

Responsible for:

  • Acting as a senior leader in the retail Division -  working closely with the Leadership team to develop a growth strategy that was focused both on financial gain and customer satisfaction
  • Managing retail marketing activities
  • Monitoring distribution; research markets and creating strategies for expanding in the current market and for finding new ones to meet customer needs
  • Navigating trends; recommending timely adjustments to retailed products, services and pricing addressing or predicting customer’ objectives
  • Building long-term relationships with new and existing suppliers in order to deliver excellent commercial agreements

A little bit more about Michelle…

Successfully delivered a brand new cruise strategy to the business, including the launch of a new look brochure to our portfolio

Exceeded marketing & contribution targets by managing a significant volume of cruise and retail third party accounts, negotiating enhanced commercial terms and supplier contribution

A sound commercial acumen – able to assess data, draw conclusions and propose actions based on detailed analysis, including appropriate pricing approaches

Experience of managing budgets

Excellent knowledge of the travel marketplace, competitors and current trends

Ability to drive change and new ways of thinking across the business

Capable of presenting confidently to groups and individuals

Talk to us about Michelle Tomlinson

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